Toys “R” Us Opens Flagship Store at American Dream

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You may want to sit down for this, as we let you in on a not-so-little secret. Remember as we collectively gathered and spent all of our Toys "R" Us gift cards in 2018, while mourning the loss of the beloved store? Holiday shopping was never quite the same, but have we got news for you. The toys are back in town, with Toys "R" Us opening its global flagship store right here in Bergen County, at American Dream *cue the silent joyful screaming. The best part? The store is set to open mid-December, just in time for the last-minute holiday gift scramble.


If you're struggling with your holiday list this season, the two-story, 20,000 square feet store should have more than enough gift options to cover you. Expect the same feel as the original Toys "R" Us stores, with top toy brands to shop plus Geoffrey the Giraffe meet and greets, interactive experiences and product demonstrations. Also new to the flagship store is Geoffrey's Café and ice cream parlor, plus a two-story slide, all of which helps Toys "R" Us fit right in at this mecca for shopping and entertainment.


Toys "R" Us at American Dream marks the return of the well-missed store, which is also re-emerging as a digital flaship store with Macy's as well as hundreds of shops set to open inside Macy's stores around the US in 2022. Look for extended holiday hours and keep up with the hottest new toys and deals on the website or Instagram.


American Dream
1 American Dream Way, East Rutherford
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