The Cutest Kids Clothing Store Just Opened in North Jersey: Meet Reform Kids

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Looking for a new boutique to take your kiddos’ closets out of the winter doldrums and into super-cute spring? Reform Kids is calling. The new boutique is the brainchild of Cyndi Weil and Danielle Kaplan, who, with six kids between them, have a knack for hand-selecting a mix of adorable outfits our favorite mini-me’s can rock day in and day out. 

The concept was born out of one of Bergen Mama’s fave boutiques, Reform Lifestyle, launched by Jamie Evar and Heather Kushman, who’ve been killing it for years with their keen eyes for fashion-forward style. The shop -- that started as a spot within fitness studio Jumping Frog Studios before leaping into its own standalone storefront – offers a curated mix of fun fitness-focused and athleisure pieces with a West Coast vibe targeted at moms and teens. 


At its new sister store Reform Kids, expect super-cool brands like Aviator Nation, Paper Plain, Yporque, Theme, Autumn Cashmere, Wee Monster, Californian Vintage, Munster, Sometime Soon, Zadig & Voltaire, Appaman, Bell, Skemo, T2 Love, DL1961, Katie J, and others in addition to adorable accessories that’ll complete even your littlest ones’ looks. Bonus: plush PJ sets, sweet swimsuits, and cute cotton jumpsuits just in time for spring break. It’ll be here soon, we promise ...  

Reform Kids 
15 Broadway, Cresskill. 201.627.8181
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