What do you get when you put a Real Housewives star, a professional makeup artist, a skincare expert, and an entrepreneur together? An amazing beauty brand.
It’s called EveryHue Beauty, formed by Gizelle Bryant (of Real Housewives of Potomac) and three Bergen County moms -- Karlene Damallie (a BM Top Makeup Artist Winner), Erika Liles, and Sophia Rabkin– based around the idea of meeting the needs of all women, no matter their skin tone. “Until recently, the options were scarce in the category of foundations,” says Liles. “We saw a significant gap in the tinted moisturizer space in warmer shades with most brands carrying only four shades. Selecting the wrong shade is an issue we also see often, particularly in the multiethnic woman, due to lack of choice.”
EveryHue’s solution? A luxury tinted moisturizer with a broad spectrum SPF 25, and Vitamins A,C, and E that has the finish of a medium-coverage foundation and comes in a dozen shades to fit real women’s complexions whether fair, dark, or something in between.
While EveryHue products are currently available at a few boutiques and at Englewood’s Esthetica MD, a medspa Rabkin owns with her husband, surgeon Dimitry Rabkin, MD (where, Liles, points out, many women have converted from brands like Laura Mercier and NARS), the line is going wider. The brand recently became available on Target.com and will roll out in select Target stores as of May 20, which means the rest of us can experience what insiders have known for a while now.
“We have a cultish following among users,” says Liles. “So many people tell us their skin just glows and they look five years younger. We also hear feedback from multiethnic women on how this is the first time they have been able to find a perfect match.”
In addition to the signature tinted moisturizer (“the OG of EveryHue Beauty,” as the ladies call it) EveryHue also makes a concealer-corrector duo, and a Glow & Go powder trio cheek palette. Next up, look for them expand to lips and eyes as the business grows. And they couldn’t have done it without, well, all of us!
“Our community has been so supportive since our business’s inception,” she explains. “I am grateful for all of the Bergen County women who have had our back through market research and now buying our product.”
You go, girls!